Search Engine Empire, The Google Story

Throughout the years, the Internet has evolved in ways that us humans could have never expected. It may seem that the Internet has taken up a mind of its own, by determining what we want to see and what it thinks we want to know.

The fact of the matter is that there is no "common Google" anymore and that everyones Google searches and webpages are customized and not standard. According to Eli Pariser, who went onto TEDTalks and explained that Google has created a 'filter bubble' where it only allows what it wants you to see and what you may want to find. (TEDTalks Video HERE). Google has become such a worldwide search engine that it has started to be used as a verb. As stated in my blog, Google (verb), I talk about how people are using terms such as "Oh just google it", and actually the term to 'google' is being used when even talking about using other search engines. The way that the world is flocking around Google is starting to hit very dangerous levels, because if in fact Google does continue to try and secretly regulate what we see, we will soon depend on Google with such immensity that we won't know what to do with out this huge search engine. When children have a report to do on the term "mountains" per say, they won't go to the local library anymore and check out books. The first thing children do, is connect to the internet and search the term on Google.

When looking up terms and wanted phrases on Google, each screen will be different, as stated in the TEDTalks seminar, which obviously prevents you from seeing many different sites that may be beneficial to you. If you mostly google images, then your search results will most likely have Google Images results before any website. (Notice how I used the term google as a verb.) Being such a search engine giant like Google is, it's easy to get caught up in the idea that everything is based around Google.